You can never find yourself until you face the truth.
Pearl Bailey

AT the beginning of the twentieth-first century, it seemed that business ethics had become an oxymoron, that integrity was for suckers and that profit was the singular force driving business.

Then, as mega-corporations collapsed and scandalized companies fell, we witnessed the fragile framework of a business built on a foundation without principles. A new focus emerged on old-fashioned values like trust and character. Integrity became important again.

Of course, to the majority of businesses that didnt stray from their values, integrity always was at the core of their companys beliefs. But now, the media is talking about it, seminars are built around teaching it and television dramas weave it into their plots.

Its a fact. Customer Service that excels builds upon a deep-seated trust between client and sales person. Almost any business built to last depends on repeat business and the best way to assure that customers keep coming back is to earn their trust.

TURNAROUND TIP Grade yourself on the following list of questions provided by The Dartnell Corporation.

1.Do you place a high value on having personal integrity?
2.Do you think customers believe you have their personal welfare and well-being at heart?
3.Do you project a straightforward, honest and sincere image?

If you honestly answered, yes to all three of the questions above then you probably have a high degree of integrity.

However, all of us are capable of self-deception. If youre really determined to put your honesty to the test, ask three of your friends or family members who know you and your business values, Would you buy from me? (Your mom doesnt count she already thinks youre wonderful.)

Long-term relationships result from long-term trust. The more honest you are with yourself and your customers, the more success you will enjoy.