On a dark and stormy night, a solitary man sits at his computer.
Surfing his favorite sites, trying to ward off the darkness of the empty house with the familiar glow of his computer screen.

The lightning strikes and the thunder cracks. "Hmm' closer this time" the solitary man thinks, oblivious to the disaster that was about to unfold....

Then he returns to the all too familiar layout of one of your sites.

The howling of the wind and the rumble of the storm seem to disappear as he happens upon a product that could dramatically improve his life. The emptiness of the house seems inconsequential before the irresistible offer that has appeared in front of him. As if the planets themselves had aligned, the most timely, enticing, absolutely perfect offer has come before him.

And then it happens'

Absolute disaster manifests itself in the form of a lightning bolt. The solitary man, with credit card in hand has suddenly found himself in an ocean of darkness, as the lights flicker and then go out completely. The nightmare begins as the glow of the computer screen fades into the night.

NOOOOO!!!! The man screams into the darkness of the empty house. The man swings and attacks the air in front of him, trying to beat back the storm with a now useless credit card.

How can hope possibly survive this catastrophe of catastrophes?

How can the darkness lift from the room shedding light upon the disaster that stands before YOU?!

That's right, YOU.

Because this is your nightmare not his.

I have one question. Your answer very well might determine your survival from this hopeless situation'.

Do you have an autoresponder?

Internet Marketing and opt in automatic responders (autoresponder) essentially go hand-in-hand. In the world of online business, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to achieve many of the marketing tasks that are essential to a successful online business. If set up properly, they will save you time and maybe more importantly, a boat load of money.

Autoresponders are very helpful, but do not rely on them to run your whole business. You need to maintain personal contact with your customers.

An auto responder is simply a piece of software that manages your subscriber list and emails your subscribers preset letters at preset intervals. Basically, it automates the correspondence you will have with your opt-in subscriber list.

A quality autoresponder will assist you with the management of your subscriptions and follow-up with interested prospects. Newsletters can keep your visitors informed regarding the services or products that you offer, while building your reputation as a credible expert in specific areas of your business.

NOTE: Don't wait too long in between messages or people will forget about you and the tutorial. At the end of the ecourse, you can add a couple of follow-ups or maybe a survey on how they like the ecourse with a free report or ebook as a thank you.

Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

You can use autoresponders for articles and ecourses. I put each article on an autoresponder with a couple follow-ups and then I also have a master list of all my articles. I promote the address of the master list from which people can automatically receive the individual articles and follow-ups.

Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

Also, not having the ability to track responses can cost you business. If you can't track response rates, you won't have any way of knowing whether your messages are doing you any good. A good autoresponder will provide the ability to track responses. If yours doesn't, you might want to shop for a new autoresponder.

When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to 'speak' to your customer, and to let them know about other deals that you have or special items that you have available. You should not miss this opportunity.

Once you set up your autoresponders, they can be marketing your products/services for you 24/7, which could increase your sales and income substantially!